Honda goes Rube Goldberg

Don't click this link yet.
http://www.honda.co.uk/newcars/accord100k.html
This is a Honda commercial that's aired in the UK. For some reason, they've recorded it as a Flash file, which means it takes bloody forever to load, even on broadband. So don't click unless you can spare the time to let it load.
However, if you do watch it, you'll see one of the most clever ads, I think, ever made for a car company.
If you know what a Rube Goldberg device is--or you remember the Wallace and Gromit cartoon where Wallace has that machine that gets him out of bed, dressed, and ready for breakfast--that's what going on in this ad. Pieces and parts of a new Accord model set each other in motion, culminating in the unveiling of the new auto.
According to the Daily Telegraph, it took 606 takes to get this thing done right.

April 18, 2003 07:50 PM
Media and pop cult
Comments
George Philip wrote: I beleive that they did not do this in one continuous shot, i believe they mixed multiple shots together to make this one film. December 3, 2003 12:03 PM
George Philip wrote: I beleive that they did not do this in one continuous shot, i believe they mixed multiple shots together to make this one film. December 3, 2003 12:04 PM
George Philip wrote: I beleive that they did not do this in one continuous shot, i believe they mixed multiple shots together to make this one film. December 3, 2003 12:04 PM
Dietsch wrote: That's incorrect; according to every article I read about it, they shot it in one continuous take. Do you have evidence to the contrary? December 3, 2003 12:21 PM

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